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Put Away That Credit Card: AdRoll Accepts PayPal
At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to...
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New Product Spotlight: Productivity looks good on you
Everybody loves new features—especially when those shiny new capabilities come with better usability. This month’s Product Spotlight focuses on four new AdRoll features that are going to help you be...
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Introducing the RollScape, a tool for making sense of logo slides.
In the dynamic world of advertising and marketing technology, logo slides have become an essential tool for making sense of the fast moving industry landscape. However, since the barrier to creating a...
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Advanced Segmentation Strategies to Organize User Intent
Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which...
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Q&A with CTO Valentino Volonghi: Big plans for big data
AdRoll CTO Valentino Volonghi gets real about AdRoll’s plans for big data. Q: When did you start working at AdRoll, and what had you been doing before then? VV: In 2006, I moved to the US from Italy to...
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New Product Spotlight: Budget Calculator
One of the most frequent questions that advertisers ask is: “My site has x number of visitors. So, what should my budget be?” It sounds like a great question to be asked, but the answer is far more...
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Tuning your Bids with Beethoven, the newest version of BidIQ™
Like a master composer relentlessly perfecting a symphony, AdRoll is continuously improving its proprietary bidding algorithm, BidIQ, to deliver pitch perfect results for customers. The latest version...
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Bigger Reach and Greater Scale with New Facebook Upgrades
We’ve streamlined the process of setting up a Facebook ad campaign with AdRoll. Your advertising goals inspired us to tweak our workflow, which should result in better campaign performance while still...
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New Product Spotlight: Let’s Start Where We Left Off
How often do you start something but can’t finish because something else needs your attention? All the time, right? At AdRoll, we decided to embrace life in the fast lane, and make things even easier...
View ArticleIntroducing AdRoll Prospecting and the IntentMap™, an Entirely New Way to Do...
Finding new customers online is hard. Existing tools are expensive, complicated, or even worse, a total black box. Factor in the cost of targeting data and accessing large scale audiences, and there...
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Crossing over from Flash to HTML5 for Cross-Device Compatibility
The proprietary Flash platform has played a key role in the early evolution of the web. However, in the last decade, the inertia of Flash has caused substantial challenges as consumer behavior has...
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Put Away That Credit Card: AdRoll Accepts PayPal
At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to...
View ArticleAdRoll’s New Dashboard: the Science Behind a Makeover
We’ve recently revamped the AdRoll dashboard for a fresh, more intuitive, and cleaner experience for users. Go behind the scenes with Eric Nash, senior UX manager at AdRoll, to learn more about the...
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Click with your customer with free web ads by Design Squad
Every experienced marketer knows it takes a lot of time and resources to create fresh, beautiful ads for a campaign. What should the design look like? What will it say? And once you’ve formed a clear...
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Adroll(ify) your Shopify
To sell things, you have to let people know that you’re selling. Seems obvious, right? However, it’s not always an easily accomplished feat. For this reason, we’re excited to announce an integration...
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Connect your platforms’ pipes with new AdRoll and Marketo Integration
Today we’re announcing a direct integration with Marketo, one of the top marketing automation platforms in the industry. With just a few clicks, you can connect a Marketo account through the AdRoll UI...
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AdRoll for Instagram Beta: Picture Perfect Marketing
It’s appropriate that it’s #tbt on the day we announce AdRoll’s integration with another new and exciting inventory source. One of our core objectives is to help marketers leverage their customer data...
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Cross-Device Retargeting on Facebook Now Open to All
Today we’re excited to announce that we’ve made it significantly easier to quickly execute cross-device retargeting campaigns in order to reach consumers across multiple screens. Our sleek new UI...
View ArticleTwitter Retargeting: Best Practices for Advertisers
As top direct response marketers already know, one of the best ways to drive high engagement and direct response is to retarget users who have already shown purchase intent. Last December, this...
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Mobile Retargeting: The Hottest Tool for The Performance Marketer
AdRoll’s recent “Retargeting on Facebook by the Numbers 2014” report confirmed that retargeting in Facebook’s News Feed on mobile is a cost-efficient and effective performance marketing tool. While...
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